How I went from being exhausted and stressed to helping online business owners to learn to love and master social media.

The day I became a mom is the happiest day of my life. I finally got to meet my little girl. I had been waiting for so long. Little did I know that having kids threw me on the entrepreneurial path I am on today.

I had always had an entrepreneurial spirit. Since in my 20’s I had multiple ideas of businesses I could start up. Unfortunately, I also lacked the courage to do so. There was something about this little girl in my arms, and then a couple of years later, my second daughter, that gave me the courage to pursue my dream of owning my own business.

I decided to leave my corporate job, to stay with my girls while they were little and then finally, open my business. My idea was to become a photographer. It seemed like a good idea. Photography had been my hobby for a couple of decades, I was good at it, so why not? I was, finally, a business owner!

Tough lesson building the wrong business
Wrong business to my dream business

It took me 4 years to realize that I was building the wrong business. Not that there is anything wrong with being a photographer, I loved it. It was simply the wrong business for me, my family, my lifestyle and my future dreams. I needed more flexibility and freedom and I wasn’t utilizing my strengths.

Yet, I wouldn’t have it any other way. I learned how to be a business owner, how to market myself in a very crowded space, and how to build a personal brand. I found my love for small business owners and their successes. I had spent good two years helping my fellow business owners to market themselves on social media, not realizing that this is what I should be doing. They even mentioned to me several times that this is what I should be doing. I was in such denial. Me, a coach, no way, I’m a photographer.

It took me a while to realize that I had to let go.

I loved my business, I worked really hard to build it to where it was, and to let go of it, uffdah!

Then one day it hit me. I was feeling this high level of annoyance towards my clients. They were getting in the way of my marketing. It was like I got smacked on the back of the head with someone saying; “You enjoy the marketing part more than you enjoy working with your photo clients you dummy”.

Once I made the decision to switch over to coaching, there was this huge weight lifted off me. I wondered why I had resisted this change so much. Perhaps it was to have to start over again. I took all that knowledge I had gained in my previous business and applied it to my current business who started to blossom. And boy did I love it!

I found my passion, have you found yours?

I never knew that I could be so happy. I found balance between work, life, family and play. I was no longer exhausted. My business fit my lifestyle and my family life. The reaffirmation came also with each client I worked with!

I was helping my clients build their business.

Get more clients.

Build their personal brand.

Gain more authority online.

Build relationships with their audience.

Reach their goals and exceed them.

I feel like a proud parent every time my clients report their successes to me. Every time they overcame a hurdle. Every time they got a new client.

I am so grateful for all the unique business owners I’ve gotten to know through my business, both as clients and as colleagues.

Are you ready to make your dreams come true?
A little bit about me

I am born and raised in Iceland. I ate sheep head and blood sausage regularly while growing up, and thought it was perfectly normal.

I am a mom of two girls which fuels my passion for gender equality. I want a better life for them and more amazing role models they can look up to.

I am a big nerd, I was on the chess team at school, I love scifi books and shows and I play dungeons and dragons (yep…still play it in my 40’s).

I have a silly side and a serious side. I completely missed the gene of sugar-coating things, so I will always be up front with you. I also have humor for myself which I find essential when raising two strong willed, independent little girls!

I love tea, especially when paired with a piece of dark chocolate. I love it so much that my doctor told me to reduce my tea drinking as it turns out, you can drink too much tea!

I am a chocoholic, I love nothing more than to sit down and relax at night, after putting kids to bed, with a cup of tea and a piece of high-quality dark chocolate.

I have been living in the foothills of the Rockies in Colorado since 2005 and I love it. I feel my best in nature as it calms my brain and heart. I like to disconnect regularly by going 4 wheeling in the mountains.


Now that you have learned everything there is to know about me, let me get to know you and how I can help you!