Find your niche
It took me a long time to find my ‘niche’ as a photographer. Even though I’ve been photographing for decades, my professional journey started in 2015. Since then I’ve been stumbling around trying to figure out where I belong. In the creative world, this can be very difficult. There is so much talent out there. You see something pretty, and you want to do the same. Yet, something doesn’t feel right. I did studio newborns for a while, I loved it, but it just didn’t feel right. It didn’t feel like real memories, which is something I’m big on. Same goes for corporate headshots. I loved doing them, yet I felt like something was missing. I tried my hands at a lot of things. Food photography, newborns, families, lifestyle, corporate headshots, wildlife, landscape and the list goes on. All of my trial and errors made me a better photographer, but not a better business owner. How do you market to all those areas of interest?
The answer is, you don’t. Find where you are the most at home. Where your passion lies. I kept coming back to lifestyle families and personal branding. It’s where I feel like I’m home. I love it so much. My biggest problem is that those two niches are very different. So I split them up, and now I run two website and two social media accounts. It’s a lot more work, but worth it to me, because I’m at home.
Finding your niche is incredibly important. It makes marketing simpler, and you can become an expert in said field. People pay a lot for expertise. If you are still searching for your passion, trust the process. When you find your home, you’ll feel it. Your heart will give out a deep sigh and tell you, I’m home.
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